ISMA predicts more young snowmobilers and snowfall
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ISMA has predicted a positive season with snowmobile riders being younger and able to be riding more due to an increase in snowfall, according to an ISMA press release.
"Survey results show that the average snowmobiler is now one year younger than last year - so younger folks are joining the snowmobiling family and bringing a renewed level of enthusiasm and confidence to the market," said Ed Klim, President of ISMA.
Global cooling continued in the month of July 2009. There was a reported 7 degrees below average temperature. This summer has been the coldest in more than 100 years in some areas. Initial reports have stated the global cooling will continue and snowfall and temperatures will be great for snowmobiling.
"The statistics, regardless of what some extremists may report, bode well for the continuation of mankind and the return to normal weather patterns, which includes considerable snowfall and average winter temperatures," Klim said.
The snowmobile season of 2008-2009 ended with 765,275 registered snowmobiles in Canada compared to 708,490 the year before. This is an 8% increase in snowmobiles. Snowmobile registrations were 1,652,642 in the United States last year compared to 1,635,361 the year before.
"This is a 1% increase in the number of registered snowmobiles in the US, which is heartwarming in today's economy. North American families are snowmobiling more now than ever," Klim said.
Last year, snowmobilers averaged over 1300 miles of riding. This is up 20% from the previous season. The increase in riding and registrations resulted in a stronger tourism impact report for snowmobiling, according to ISMA.
Over $28 billion dollars in snowmobile related economic activity occurred in North America in the season of 2008-2009.
"Last year showed a continued increase in sale of parts garments and accessories as many individuals fixed up their snowmobiles and purchased new garments and accessories to help them enjoy the winter. Based on last year's level of activity we expect 2009-2010 to be a quality year for the snowmobile industry," Klim said.
Published
Aug 12 2009, 02:10 PM by
Amsnow